So, why is brand design so expensive? How do designers come up with their prices? There are many factors that go into it, and today I’m going to share 4 of the big ones.

If you’ve ever spoken with a brand designer and been shocked by the quote they gave you, you’re not alone! It can be surprising to realize that designers charge several thousand of dollars for Logo design, brand identities and web design. 

01. DESIGN ADDS VALUE

Having professional brand design makes a huge impact on your business. It can establish you as a brand, boost sales and create a loyal following.  A great brand design will help you increase your own revenue. When you hire a designer, you aren’t just paying for the deliverables or the hours they spend on your project – you are paying for the RESULTS that the strategy and design will create in your business.

02. DESIGN TAKES TIME.

Many hours of work that go into Design.  Designing something isn’t a quick process that can be repeated for each project. It’s constantly exploring new ideas, making adjustments, and editing.  For each concept your designer sent you, there were multiple concepts that never made the first cut.  Designers spend A LOT of time doing very tedious work to create the final product.  For example: market research, emotional impact testing, color studies and so on.

03. EXPERIENCE AND EDUCATION

Many designers base pricing based on their experience, skills and years of education. If you’re working with a designer that has been at this awhile, or has invested in a college education, you can expect to see that reflected in their pricing. Additionally, Graphic design is an ever-evolving field. As a designer, you have to always invest in learning newest design applications and software with educational courses.

04. DESIGNERS HAVE EXPENSES TOO

All business owners have bills to pay! Running a full time business can get pretty expensive. Taxes, software, marketing, insurance, retail space leasing…the list goes on.  A full time small business costs into the 4 digits monthly, not to mention the addition of personal expenses. Theses designers need to ensure the business makes enough for them to be able to make a living for themselves too.

Final thoughts

Working with a professional designer can be expensive. But for all the right reasons! Good design can be invaluable to your brand, making it an investment rather than just a cost. And that’s something to keep in mind the next time you reach out to a designer or any other type of creative.

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